Before
- Discovery drifts into a feature tour
- “Too expensive” with no buyer-named impact
- Cold emails that could be anyone’s sequence
- Nurturing tire-kickers for weeks
- Lost deals you can’t diagnose
For Seed–Series B founders & AEs · Open on the next call
Stop improvising sales calls. Steal the second-screen kit.
Discovery that locks impact before price. Objection lines with a walk-away. Cold emails with real word counts. Every major template ships with a filled Metriclane example ($18k ACV analytics API) so you’re not staring at empty brackets.
$47 beats one lost mid-market deal. Customize in ~60 minutes.
30–35 min scriptImpact before budget
20 objectionsFear → proof → walk-away
5 email frameworks60–110 word targets
Filled examplesMetriclane · Cobalt Labs
Your week, before vs. after
Not theory. The difference between “good chat” CRM notes and a scored next step.
After (~60 min customize)
- 30-min path + same-day 5-bullet recap
- Price framed against their hours/$
- One public signal → one CTA → hard stop
- 0–12 score: go / nurture / DQ
- Battle card open for suite vs. Sheets
Excerpts so specific they almost are the product
These are shortened from the kit. The zip has the full scripts, handlers, and sequences.
Discovery opener · ~35 words
“Thanks for making time — I’ll keep us to about 30 minutes. Goal is to see if Metriclane is even a fit for how you stitch product events to revenue. If not, I’ll say so. Sound fair?”
Permission + fit check. Not a pitch.
Objection · “It’s too expensive”
- Fear: Looking foolish for overpaying
- Ask: “Expensive relative to what — another vendor, building it, or the Friday workaround you described?”
- Walk-away: “If the impact you named can’t cover the ACV even on paper, we shouldn’t force it.”
Metriclane example: Jordan named ~6 hrs/week. Price talk becomes math on their number — not a discount reflex.
Cold email #1 · Framework A · 89 words
Subject:Cobalt + Friday attribution
Opens on Cobalt’s RevOps hiring post → names the Friday Sheets join → soft CTA (“15-min look, or not relevant?”). No fake familiarity. No exclamation marks.
Full 3-email sequence (89 → 78 → 58 words) is in the kit, with when not to send each one.
What’s inside the $47 kit
Original Markdown. Edit in Notion, Obsidian, Docs, or VS Code. Not enterprise binder filler.
Script + scoring + recap
30–35 min path, when not to use it, 0–12 score sheet, same-day recap email. Filled Metriclane × Cobalt Labs call.
20 handlers that don’t argue
Each: underlying fear → discovery follow-up → proof ask → walk-away. Price, timing, security, status quo, authority.
5 frameworks + sequence
Word-count targets, subject bank, personalization checklist, filled 3-touch Metriclane sequence.
Battle cards + templates
Suite vs. focused tool, Sheets status quo, one-pager, CRM fields, weekly review, 14-day pilot scorecard, safe AI customize prompts.
Built for people who still sell
If you have a 40-person enablement org, you don’t need this. If you are the enablement org, you do.
- Founders who still run discovery
- First AE / SDR at Seed–Series B
- Consultants selling into B2B SaaS
- Teams who want honesty over pressure
- Purchased lead lists / account rental
- Fake case studies or invented metrics
- Generic “1000 ChatGPT prompts” dumps
- Anyone who won’t fact-check AI drafts
Free sample: impact before budget
One habit from the discovery system. The kit expands it into the full script, score, and recap.
Free excerpt · Discovery tip
Ask for impact before you ask for budget
After a buyer names a pain, do not jump to pricing. Ask: “If this stayed the same for six more months, what would it cost your team in time, revenue, or risk?”
- Let them invent the number (hours, missed pipeline, risk).
- Mirror it: “So roughly six hours a week — did I get that right?”
- Only then map your product. Price becomes recovering a cost they named.
Open the free sample (no email) — dialogue + printable one-pager → · Get the complete kit ($47) →
FAQ
Who wrote this?
Sean Oh — practical B2B SaaS sales enablement materials for early GTM teams. No fake testimonials. No invented customer metrics.
What files do I get?
Markdown pack: discovery script + scoring, 20 objections, cold email system, battle cards, AI workflows, CRM/pilot/one-pager templates. Instant download via Gumroad after $47 checkout.
Is Metriclane a real customer?
No — Metriclane and Cobalt Labs are fictional worked examples so every template shows a complete fill-in (analytics API, $18k ACV, RevOps at Series B). Replace with your product. Never presented as a real case study.
Is there a subscription?
No. $47 one-time. Smaller packs: Discovery Cheat Sheet $9, Cold Email Frameworks $17.
Can I see more before buying?
Yes — free sample page (no email required) with Metriclane dialogue and a printable one-pager. Then buy when you’re ready to use it on a live call.
Free field guides (SEO / practice)
Long-tail guides that soft-CTA into the sample and $47 kit. No email wall.
- Discovery call scorecard template — 6-factor Go/Hold/DQ + printable card
- Cold email word count for B2B — 50–90 word first-touch ranges
- 15 discovery call questions for SaaS
- Objection handling for B2B SaaS
- Free sample — impact before budget (no email required)
Get the kit. Use it on the next call.
$47
Instant download on Gumroad · By Sean Oh · One-time purchase
Buy the Sales Enablement Kit — $47Or start smaller: Discovery Cheat Sheet — $9 · Cold Email Pack — $17